The Centre de l’Affiche is in the heart of the former industrial district, St-Cyprien, on the opposite bank of the River Garonne from the well-trodden sightseeing trails in Toulouse’s old quarter. In this part of town, old warehouses and factories have been reclaimed as trendy housing and as edgy arts and performance venues. The Centre de l’Affiche is dedicated to poster, postcard,
packaging and label art, and its huge collection offers a fascinating glimpse of how commercial graphic design and branding has evolved over the past two centuries. Pride of place goes to Toulouse Lautrec’s iconic poster of Aristide Bruant, the Belle Époque cabaret legend.